منابع مشابه
Designing a Model of Consumer Purchase Behavior towards Domestic Brands of Sports Apparel
Iran's apparel market is currently filled with foreign brands that are generally ranked as high quality goods with high prices. With a surface examination of the apparel market and customers’ opinions, it can be concluded that Iranian apparel, despite having lower prices, is not in a suitable status in comparison with its foreign counterparts. Accordingly, the purpose of this paper is to ...
متن کاملThe Normative Impact of Consumer Price Expectations for Multiple Brands on Consumer Purchase Behavior
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متن کاملThe consumer psychology of brands
This article presents a consumer-psychology model of brands that integrates empirical studies and individual constructs (such as brand categorization, brand affect, brand personality, brand symbolism and brand attachment, among others) into a comprehensive framework. The model distinguishes three levels of consumer engagement (object-centered, self-centered and social) and five processes (ident...
متن کاملdesigning a model of consumer purchase behavior towards domestic brands of sports apparel
iran's apparel market is currently filled with foreign brands that are generally ranked as high quality goods with high prices. with a surface examination of the apparel market and customers’ opinions, it can be concluded that iranian apparel, despite having lower prices, is not in a suitable status in comparison with its foreign counterparts. accordingly, the purpose of this paper is to e...
متن کاملConsumer Switching Behaviour: a Study of Shampoo Brands
Consumers or the Customers are valuable assets for any organisation as they are the ultimate destination of any products or services. Since, they are the ultimate end users of any product or services, thus, the success of any organisation depends upon the satisfaction of the consumers, if not they will switch to other brands. Due to this reason, the satisfaction of the consumers becomes priorit...
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ژورنال
عنوان ژورنال: Lahore Journal of Business
سال: 2014
ISSN: 2223-0025
DOI: 10.35536/ljb.2014.v3.i1.a3